How to do content marketing effectively?
In marketing, choosing the right channel to settle on to create profitable relationships with people is important. But it is equally important to identify and define a suitable language for…
Qualitative survey for your web project: what do you need to know?
Investing in a qualitative survey to improve your website and–in general–your online presence is a good idea. Because that way you look at the work you do from a different,…
Let’s learn how to use Critical CSS: what this technique is and what it is used for
Enabling Critical CSS is an indispensable point because speeding up website is not always synonymous with eliminating with your eyes closed. It is useful to simplify, it is okay to…
Google Tag Manager, a basic guide to get you started
Google Tag Manager is one of the fundamental tools for those involved in web marketing, performance optimization and SEO. Indeed, thanks to this free tool from Mountain View, you can…
How to protect the brand in defense of one’s brand?
The importance of the bureaucratic aspects involved in corporate brand protection are difficult to assess if one is not an expert in the field. We can only talk about performance,…
What is Local SEO? Here’s how and when to get serious about it
Local SEO is something to be approached with extreme care when there is a need to position a website on Google for geolocated keywords. That is, when the queries have…
DNS speed test, how to use it to improve website performance
DNS speed testing is one of the tools needed to achieve a good performance result for a website. In most cases, those who approach this need – that is, to…
How to take advantage of the priming effect to design an effective website
“You won’t get a second chance to make a good first impression.” This quote by Oscar Wilde is perfect to describe the influence of what concerns the priming effect of…
Astra, the WordPress theme: review and useful information
This is the dilemma of those who find themselves inaugurating a new website or doing a complete redesign: which template to use? The Astra WordPress theme is one of the…
Why use server-side tagging with GTM?
The world of tracking is increasingly rapidly evolving. Data protection regulations change, platforms adapt, and with them the users. Both the individual entrepreneur and the professional must therefore continually update…