How to manage tags in SEO key on WordPress
Understanding how to use tags for SEO is critical. Because these CMS taxonomies, especially WordPress, allow you to organize archives parallel to those of categories. Categories, which, as many people…
Does website traffic matter? Here’s how to analyze and study it
Increase website traffic. In most cases when a client gives directions with respect to the goals to be achieved by an SEO intervention, it boils down to this: ask for…
WooCommerce: how to have a compliant e-commerce
Installing the WooCommerce plugin does not mean you are automatically in compliance with e-commerce regulations. The world’s most popular WordPress plugin, in fact, is extremely functional for online sales but…
SEMrush: what is it and what is the purpose of this web marketing tool
Using SEMrush means you have a resource not only for improving your website and working with search engine optimization. In fact, this tool can fit right in among web marketing…
Data storytelling, what it is and why it works in online communication
Data storytelling-the telling of numbers and analytical information-is a key subject in the world of effective communication. One can think of a data storytelling path both online and offline, as…
Aspects to consider in order to have a performing server with WordPress
When working on WordPress projects it often happens that we find ourselves making quick choices that are not entirely conscious. Surely we are not all technical experts but we still…
How to do good SEO pruning of useless content
There is always a need to do a good job of SEO pruning, especially to eliminate unnecessary posts and content from portals with many pages. The same goes for blogs…
Competitive analysis, how and why to do it best
Competitor analysis is that indispensable step of any activity related to online and offline marketing. There is no difference, it is always important to have an external point of reference…
How to apply Neuromarketing to the web
Being more aware of the potential of this discipline is definitely a competitive advantage. Always in the marketing world we have been looking for innovative strategies to sell more. Today…
Marketing ROI, what it is and how to calculate it: how to monitor return of investment
Marketing ROI is one of the decisive issues when setting up both online and offline advertising campaigns. By this term we mean everything related to the calculation of return of…